Most companies have some way of telling the market they're winning, whether that's a LinkedIn post from the CEO or a comprehensive media relations campaign with newswire releases and trade media outreach. Whatever the tactic, the real differentiator in terms of results is often whether an organization treats its external communications function as a key driver of go-to-market strategy—or doesn't. Organizations tend to treat external communications in one of two ways: as a ret

Kristen is back with more Habits of a Great Communicator. This month, she’s talking about building the habit of making the complex clear. Check out this video to learn the three easy steps to remove the mental hurdles that keep people from understanding you.

Who's ready for the next installment of our Habits of a Great Communicator series? This month, Kristen Weidenmuller talks about Habit #4: Connecting to Your Purpose.

Your voice isn’t just how you speak, it’s what makes your message unmistakably yours. In this month’s Habits of a Great Communicator  series, Kristen breaks down why having an authentic voice builds credibility, trust, and real connection with your audience - then gives you a three-step habit to discover and sharpen your own voice.

Alexandria, VA — October 8, 2025  — Gladius Communications , a leader in strategic and transformation communications, announced today...

I still remember my frustrations working with one particular PR agency as an in-house nonprofit communications manager. At times, using...

Communication isn't just about clarity—it's about impact. Whether you're leading change, presenting to leadership, or aligning teams, the...

Merger & acquisition activities are a key part of many organizations’ growth strategies, complimenting organic growth efforts. Yet, research shows that between 70 and 90% of deals fail to meet their goals post-close. Why? 

Trust is an increasingly scarce commodity. As both internal and external stakeholders carefully consider where to invest their...

Whether you're coaching a basketball team or collaborating in the workplace, the lessons are strikingly similar.

Alexandria, VA & Chapel Hill, NC; October 9, 2024  – Strategic communications consultancy Gladius Communications announced today that it...

It’s vital to approach your communications strategy with an open mind and willingness to experiment.

Despite its convenience, AI isn’t quite ready to take the reins of wordsmithing all by itself.

Having a strategy is essential but engraining it into the realities of your everyday operations is what makes it successful.

Much of the work we do at Gladius is in the change management space, which is essential to successful transformations across...

While most professionals receive thorough training in the specific technical and operational skills needed to perform their jobs, few...

Mergers & acquisitions (M&A) can generate incredible opportunities and are an essential part of the growth strategies for many...

The blur through the start of each new year is a common phenomenon, and the pace only picks up as the calendar flips to February and...

The financials look solid. Legal has everything buttoned up. A bigger, better future is laid out before you. You’ve followed every...

One of the most popular instruments of digital procrastination back in the 1990s was a computer game called Minesweeper. You click a...