Gladius' VP of Social and Digital Media Paige Kylee Knapp breaks down the difference - and shares her top tip for "making it rain" on LinkedIn effectively in 2026.

Most companies have some way of telling the market they're winning, whether that's a LinkedIn post from the CEO or a comprehensive media relations campaign with newswire releases and trade media outreach. Whatever the tactic, the real differentiator in terms of results is often whether an organization treats its external communications function as a key driver of go-to-market strategy—or doesn't. Organizations tend to treat external communications in one of two ways: as a ret

Kristen is back with more Habits of a Great Communicator. This month, she’s talking about building the habit of making the complex clear. Check out this video to learn the three easy steps to remove the mental hurdles that keep people from understanding you.

Who's ready for the next installment of our Habits of a Great Communicator series? This month, Kristen Weidenmuller talks about Habit #4: Connecting to Your Purpose.