Former journalist turned content creator for internal & external comms, Tar Heel, mom
What’s a project you’re proud of—and what made it work? When I worked for a fair trade textiles women’s co-op in Laos, I had the opportunity to take a two-week trip through the small Southeast Asian country to gather video and written stories from small weaver villages. We met so many different ethnic groups, each with its own distinct style of textiles and way of living. While we planned ahead as much as possible, we inevitably had to remain flexible and open to the stories we heard and where they took us. At the end of the trip, we returned to our base — Luang Prabang — via boat down the Mekong River, which took two full days, complete with elephants playing on the water banks.

What’s one lesson from outside of work that makes you better at your job? Get curious and ask questions. I try to give grace as much as possible and know that what we see and hear on the outside is rarely the whole story. Whether it’s in parenting or adulting, or communicating, asking questions can help you get the context needed to make a more informed decision.

Where can we find you when you’re not at home? At the horse barn. Several years ago, I asked myself: “What is something you enjoyed growing up that might make you happy as an adult?” The answer: horses. Fast forward to now, where spending time with our horse is one of my ‘happy places.’

I create the fajitas of social media strategy...hot, sizzling, and has heads turning to see who ordered them 🔥
What’s a misconception people often have about our field—and how do you like to prove them wrong? People assume social strategy is just posting pretty graphics and hopping on trends. In reality, it’s more like running a science experiment 24/7 with the internet as the lab. Test, analyze, pivot, repeat. My favorite part is walking new clients through their first analytics review and watching their jaws drop when they see how intentional strategy and strong content can completely shift their engagement and reach. I prove them wrong with the ol’ surprise-and-delight of what a strong, intentional strategy and content can do on social.

What’s your “superpower” when it comes to communication? I’ve been online since I was nine, fascinated not just by how the internet works but by how people use it. From building Sims cities on my family computer to pitching local businesses at 16 so I could run their instagram, to now traveling the country creating content for clients, my through-line has always been connecting stories to screens. Outside of work, I host trivia night, do stand-up comedy, and am chronically online, which gives me a front-row seat to what people really find entertaining (and how attention translates into action). Seeing someone light up because they feel understood, whether it’s from a punchline or a post, reminds me why I do this. My mission is to make content and strategies that creates impact. The kind of content with the fajita effect: it shows up hot, gets noticed, and makes everyone second-guess thier order.

What keeps you inspired to do this work? In high school I discovered Steve Hartman’s Everybody Has a Story series on CBS, where he’d throw a dart at a map, fly there, pick a random name in a phone book from that city, and tell the story of whomever answered that phone call. I was FASCINATED. It inspired the perspective that everyone has something worth sharing, it just depends on how you tell it. As the internet evolved, and social media came to be, I started experimenting with how those stories could live online, which became the foundation of what I do now. To me, good content makes someone feel seen. The engagement and impact follow naturally when the strategy is authentic. That curiosity still fuels me: finding ways to tell brand stories that stop the scroll and make people feel something real.

Chief brand officer, creative director, marketer


What’s something you believe about communication that not everyone agrees with? The purpose of communication isn't to be understood by everyone, it's to resonate deeply with those who matter.

What makes a communication partner great—not just good? The ability to see alternative perspectives, respond versus react, and make strategic choices.

What’s one lesson from outside of work that makes you better at your job? Becoming a mother; everyone (I mean everyone) will have an opinion on how to do your job as a parent the "right" way. You have to effectively tune out unnecessary information, know your values, and trust your gut. In work, this is a reminder to deeply understand the who and the why, and to lead from your (company's) core values when solving a problem. The rest is just noise.

Engineering-to-English translator, foodie, oenophile, adventurer, auntie, & neurodivergent nerd
What’s something you believe about communication that not everyone agrees with? That people still consume lengthy content — provided that it's well-organized, engaging, delivers real value to the target audience, and shared in the right media outlet. I like to break up longer content with subheads or timestamps for the skimmers and, when appropriate, share shorter versions as press releases, blogs, and/or social posts to best serve the spectrum of people who stand to benefit from the information.

What’s your “superpower” when it comes to communication? Turns out, it's autism! Communication — and especially writing and editing — has been a lifelong special interest of mine. I revel in researching, synthesizing ideas, making a case, telling a story, the sound of each sentence, and ensuring accuracy and efficacy, and I love getting the opportunity to zhuzh up others' content and amplify its impact as well.

What are some of your creative outlets outside of work? Lately, LEGO! My niece and nephew recently became obsessed and reignited my long-lost love, which I'm thoroughly enjoying again both with and without them. I also have an ongoing installation piece — a moveable, self-reflective, pop art collage — that I've been intermittently expanding and remixing for 20 years. It currently consists of five large stainless steel panels covered in magnets I've made from magazines, packaging, photos I've taken, figures I've made from clay, childhood toys, and other tchotchkes.

Helping clients turn complex concepts into clear communications
What’s a misconception people often have about our field—and how do you like to prove them wrong? One common misconception is that communicators operate on the margins of business strategy as a tactical function, when in reality, business-savvy communicators can be some of the most value-driving partners a P&L leader can rely on. Connecting communications strategy directly to revenue growth, stakeholder alignment or operational clarity is something people don’t always expect from someone with a comms title. But when we show up with that lens, it consistently earns trust with our clients and delivers results.

If you could fix one thing about how companies communicate, what would it be? The problem: Many organizations unwittingly overwhelm their people with vague, high-volume or conflicting messages. It creates confusion, disengagement and elevates risk exposure, especially when the stakes are high. The solution: Prioritize clarity over volume. Strong communications can help leaders cast vision, reinforce purpose and highlight what’s most important, especially during periods of change or uncertainty. When messaging is focused and has the audience squarely in focus, teams can achieve pretty awesome results.

When you aren’t busy crafting messaging frameworks, employee communications or social media campaigns, what are you up to? You’ll probably find me outside, either with a fishing rod, a guitar, or getting lost on purpose while hiking one of North Carolina’s many trails with friends.